About

What Horowell is

Horowell is a watch collection advisor for collectors who want every watch to earn its place. You keep the watches you own and the ones you want in lists, Horowell reads the shape of the collection across ten dimensions, and it scores the next watch against the collection you’re building.

Its public catalog has one page per watch reference, with specifications read from the brand’s own site, photos and, where reviewers have covered the watch, their videos. The Watch Finder searches it in plain words, and the new releases page follows references as brands launch them.

Who makes it

Horowell is made by its two founders.

Burak Arik works on the product and the engineering.

Baris Gun works on growth and the commercial side.

What it is not

Horowell is not a marketplace. It sells nothing and lists nothing for sale.

It is not a forum and not a review publisher. The reviews on reference pages are other people’s videos.

Contact

Questions, corrections and requests for a brand go to hello@horowell.com.